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Developing Brief, Proposal & Quotation (BPQ) for Design Services
To equip participants with the skills to develop a brief, proposal and quotation (BPQ) for a design project in the Creative Industries.
Participants having successfully completed this program will be able to:
- Identify and evaluate information required for the formulation of a brief, proposal and quotation for design and design services
- Investigate and rationalise design problems and issues for development of a brief, proposal and quotation.
- Develop the structure and content for documentation of design project information in a brief, proposal and quotation.
- Negotiate fee proposal, proposal terms and obtaining client's approval of proposal, quotation and effect service appointment.
2 x sessions at 9 hours per session
(Total of 18 hours)
Lesson 1
- Identify and evaluate information required for the formulation of a brief, proposal and quotation for design and design services
- Identify the target audience, their needs, problems and issues to be addressed by the design solutions
- Gather, analyse and establish client information and objectives from the project brief to better understand target audience
- Evaluate the project implementation process to determine scope of service, service fees and develop proposal terms structure
Lesson 2
- Investigate and rationalise design problems and issues for development of a brief, proposal and quotation.
- Rationalise the economic and commercial viability of the design solution
- Develop fee structure, preliminary specifications and strategic alternative approaches to the design solution
- Develop fee structure, preliminary specifications and strategic alternative approaches to the design solution
- Determine the scope of services and the corresponding service fees
- Identify the techniques/approaches to investigate the factors that influence the design solution
Lesson 3
- Develop the structure and content for documentation of design project information in a brief, proposal and quotation
- Design the layout for the proposal in the appropriate style, format and language
- Identify the critical elements of the brief and developing the structure and content to document the design project information
- Develop the structure of the proposal in accordance to house-rule.
Lesson 4
- Negotiate fee proposal, proposal terms and obtain client's approval of proposal, quotation and effect
- Prepare presentation of the proposal and quotation
- Present and negotiate the proposal and quotation to obtain client's approval and effect service appointment
- Course Evaluation
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