Developing Brief, Proposal & Quotation (BPQ) for Design Services

COURSE OBJECTIVES

To equip participants with the skills to develop a brief, proposal and quotation (BPQ) for a design project in the Creative Industries.

WHAT DO YOU ACHIEVE?

Participants having successfully completed this program will be able to:

  • Identify and evaluate information required for the formulation of a brief, proposal and quotation for design and design services
  • Investigate and rationalise design problems and issues for development of a brief, proposal and quotation.
  • Develop the structure and content for documentation of design project information in a brief, proposal and quotation.
  • Negotiate fee proposal, proposal terms and obtaining client's approval of proposal, quotation and effect service appointment.

COURSE DURATION & STRUCTURE

2 x sessions at 9 hours per session

(Total of 18 hours)

COURSE CONTENTS

Lesson 1

  • Identify and evaluate information required for the formulation of a brief, proposal and quotation for design and design services
  • Identify the target audience, their needs, problems and issues to be addressed by the design solutions
  • Gather, analyse and establish client information and objectives from the project brief to better understand target audience
  • Evaluate the project implementation process to determine scope of service, service fees and develop proposal terms structure
Lesson 2
  • Investigate and rationalise design problems and issues for development of a brief, proposal and quotation.
  • Rationalise the economic and commercial viability of the design solution
  • Develop fee structure, preliminary specifications and strategic alternative approaches to the design solution
  • Develop fee structure, preliminary specifications and strategic alternative approaches to the design solution
  • Determine the scope of services and the corresponding service fees
  • Identify the techniques/approaches to investigate the factors that influence the design solution
Lesson 3
  • Develop the structure and content for documentation of design project information in a brief, proposal and quotation
  • Design the layout for the proposal in the appropriate style, format and language
  • Identify the critical elements of the brief and developing the structure and content to document the design project information
  • Develop the structure of the proposal in accordance to house-rule.
Lesson 4
  • Negotiate fee proposal, proposal terms and obtain client's approval of proposal, quotation and effect
  • Prepare presentation of the proposal and quotation
  • Present and negotiate the proposal and quotation to obtain client's approval and effect service appointment
  • Course Evaluation