EXHIBITION / VISUAL MERCHANDISER DESIGN

Synopsis

 

This course is intended for Spatial Design executives/designers looking to specialize in planning, designing, fabricating, and installing interpretive exhibitions that encourage visitors’ understanding, participation, and emotional engagement. The acquired skills will allow the participants to develop a competitive edge in related industries through a confident approach to exhibition design.

 

The program focuses on the design of three-dimensional communicative environments that sell a product or communicate a message from the exhibitor. Participants will learn how to manipulate space and structure, design graphics, storyboard multimedia and theatrical presentations to make the subject accessible to the chosen audience.

 

Participants will acquire the necessary skills through the hands-on design experience of a project.  The design project will allow the participant to integrate theory, professional studies, technology and design skills to promote creativity, innovation and educational curiosity.  The core of the programme is its studio-based culture where participants develop their projects to a high standard in a creative environment utilising a range of drawing, modelling, written and computer-aided design skills.

 

The objective of the project is to provide the participants an opportunity to demonstrate his/her critical thinking abilities with regards to the building design requirement, the safety requirements, design functional, and aesthetic requirement in the exhibition space.  In addition, team-working, presentation of an exhibition design proposal, and layout of a showcase with an interactive element will provide participants with opportunities to develop  their exhibition planning and design skills.  

 

Particular emphasis is given to underlying design approaches, philosophies, constraints, influences and areas of innovation. 

Aim of the Course

Participants will gain a new understanding of how to produce effective exhibition materials by developing creative exhibition concepts and integrating them, using graphic design, within the exacting spatial configurations and other constraints particular to exhibitions.

 

Participants will learn how to incorporate graphics, projection, lighting and sound, among others, to deliver a coherent and integrated solution that collectively meets the objectives of the exhibitor.

 

The main focus is on the role of the exhibition designer to impart information, create atmosphere for effective merchandising, elevate consumer awareness, and create and express specific product identity.

Learning Objectives

 

Participants who successfully complete this program will be able to:

 

  1. Apply contemporary exhibition design practices to achieve creative and innovative solutions when meeting the requirements of an exhibition design brief.

  2. Develop new skills in team-working, communication, and project management as applied to exhibition design.

  3. Conceptualize presentations for contemporary exhibition design by:

- Communicating with the visitor

- Clearly defining the roles of the exhibition subjects

- Utilizing various forms of interactivity

 4.Consider various aspects of Exhibition Design and Development to realise the intended concept: 

exhibit display and arrangements 

- lighting design 

- colour scheme 

- storylines 

- costing for the exhibition

 

Duration of the Program

 

6 sessions at 2.5 hrs per session

(Total of 15 hours)

Course Fees 

                  

Group class: $450.00 

Minimum Number of Students Before a class Commences

Minimum 6 Students are required before Commencement of Classes.

Exemption Unit

 

DID023-3 Exhibition Design